About First Press Collective
First Press Collective is a communications and hospitality advisory firm for wineries.
We work with wineries that are producing exceptional wine
and are ready to elevate their story-telling.
What We Believe
Great wine holds a story. A great winery knows how to tell it.
From subtle tasting notes that remind the drinker of moments they’d forgotten, to a guest experience that gives people a moment of luxury in their day, a great winery gives people something beyond a beverage.
We believe that hospitality is not a means to an end - it’s a way to remind people of what they’re worth.
We believe that story-telling is powerful, and that everyone has a story to tell.
What We Do
We help wineries bring clarity and intention to how their wine is experienced.
This means:
Defining and refining how your story is communicated
Designing a guest experience that reflects the quality of your wine
Aligning your team around clear, consistent service standards
Ensuring every touchpoint - from first impression to final pour - works together
Our work is both strategic and practical. We work within the realities of how wineries function day to day.
How We Work
Our approach is structured, focused, and collaborative.
We begin by understanding how your winery is currently perceived. From there, we develop a strategy that aligns your communication, hospitality, and operations, and support you in implementing it with clarity and consistency.
This is not a one-size-fits-all process. Each winery is different. Our role is to bring precision to what already exists, and elevate it.
Why First Press
In winemaking, the first press is where clarity is established. It sets the foundation for everything that follows.
The same is true of how a winery is experienced.
The first impression - how a guest is welcomed, how a wine is introduced, how the story is told - defines how it will be understood and remembered.
First Press Collective is led by a team with deep expertise across both hospitality and communications. Our experience spans executive-level communications leadership, global advisory work, formal wine education through WSET and the Court of Master Sommeliers, and decades of hands-on guest experience in international environments.
We bring both perspective and precision. We understand not only how wine should be presented, but how it is actually experienced.